After the USA and China, Japan is the worlds third biggest economic market with a unique, very demanding food and drink culture. With over 220 Michelin-starred restaurants, Tokyo is the "Town of Gourmet" and therefore the ideal location in Japan for ProWine Tokyo, as a satellite event of ProWein - International Trade Fair for Wine and Spirits.
10 to 12 April 2024
PROWEIN AS A STRONG PARTNER OF THE INTERNATIONAL INDUSTRY
“With ProWine Tokyo we help our customers become successfully established on this very dynamic market in Japan. Its growth potential is enormous especially thanks to the free trade agreement with the European Union that entered into force in February 2021. But we also see some important sales markets are currently declining and Japan is an attractive alternative for many producers. On account of the partnership with FABEX we are operating in a very appealing setting. All in all, we are very confident to create added value for the sector with ProWine Tokyo,” says Michael Degen, Executive Director at Messe Düsseldorf and Chairman of the Board Messe Düsseldorf Japan.