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EXPAND YOUR NETWORK IN MAINLAND CHINA

In Shanghai, ProWine is setting new standards as the most important wine and spirits trade fair in Mainland China. Meanwhile the event turned out to be the most influential wine industry platform of the region.
Be part of it: Visit ProWine Shanghai 2025!
Photo: glass of red wine

ProWine Shanghai

10 - 12 November 2026

ProWine Shanghai benefits from market recovery

The ProWine Shanghai stands out primarily due to its international exhibitor base, which represents a significant advantage for importers, distributors, and traders throughout the entire Chinese mainland. This provides them with the ideal opportunity to gather comprehensive information, engage in exchanges, and place orders.
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Download exhibitor brochure

Trade Visitors

Exhibitors

Exhibiting Countries

Figures from ProWine Shanghai 2025

PROFESSIONAL SERVICE

  • Benefit from our wealth of experience.
  • All services from a single source.
  • Help and advice with visa regulations.
  • Support of your trade fair appearance.

PERFECT CONDITIONS ON SITE

  • Spezial Zone: Champagne Lounge, Spirits Bar, Pink Rose Lounge.
  • A full programme offering a diverse range of activities.
  • Attractive stand packages for exhibitors.

SHANGHAI New International Expo Centre

SNIEC , the only Sino-German joint venue with western management is the leading international exhibition venue in the heart of Shanghai, a metropolis with 25 million people. It is the commercial hub and gateway of China, connecting the rest of our country with Asia and the world.



Venue location:
Shanghai New International Expo Centre
2345 Longyang Rd
ShiJi GongYuan
Pudong Xinqu
Shanghai Shi, China
201204

ProWine Shanghai:
Hall W4-W5

Website:
www.sniec.net


Exclusively for visitors from the listed sectors and professions:

Retail
  • Specialist shops for wine, sparkling wine, spirits
  • Independent food retailing
  • Affiliated food retailing
  • Beverage warehouses
  • Organic specialist shops/ organic supermarkets
  • Duty-free shops
  • Mail order companies
  • Wholesale and foreign trade
  • Wholesale for wine, sparkling wine and spirits
  • Import/ export
  • Sales agents for wine, sparkling wine and spirits
  • Gastronomy (restaurants, pubs, cafés, bars)
  • Community catering, factory catering
  • Systems catering
  • Catering and party service




Hotel industry
  • Hotels
  • Hotel management schools and specialist academies

Manufacturing industry
  • Viticulture
  • Production
  • Accessories (beverages)
Divers
  • Specialized associations and institutions
  • Specialist authors



Exhibit Profile

  • Wines (according to cultivable areas)
  • Sparkling wines
  • Spirits
  • Mineral water
  • Accessories for marketing in retail shops and gastronomy
  • IT for retail and gastronomy
  • Trade Literature
  • Service
Impression of ProWine China

Prowine Shanghai is supported by

Logos of ProWine Shanghai partners
Icon Information

FURTHER INFORMATION

ProWine Shanghai website

GET IN TOUCH WITH US

Contact for exhibitors: International

Messe Düsseldorf GmbH
Stockumer Kirchstraße 61
D-40474 Düsseldorf, Germany

ProWein Team

Phone: +49 211 4560 521

E-mail: ProWein@messe-duesseldorf.de

Contact for exhibitors: Shanghai

Messe Düsseldorf (Shanghai) Co Ltd
Units 2902-2904, Sinar Mas Plaza
501 Dongdaming Road, Hongkou District, Shanghai 200080, China


Josh Gu

Phone: +86-21 6169-8311

E-mail: josh.gu@mds.cn
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