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WELCOME TO BRAZIL

The meeting point in Latin America for the international wine & spirits industry, made to make business, acquire knowledge and build relationships: ProWine São Paulo.
Impression ProVino Brazil

São Paulo

6 - 8 October 2026

STRENGTHS OF PROWINE SÃO PAULO

  • The meeting point of the wine and spirits industry in Latin America
  • B2B only – high qualified trade visitors from all over Brazil and Latin America
  • Premium business forums for exhibitors and visitors
  • Perfect location – São Paulo is the main financial city in Latin America
  • The biggest import market – more than 50% of wine and spirits imported to Latin America goes to Brazil
  • Trend topics presentes by industry specialists
Become an exhibitor
Contact our Team
Become a trade visitor
Download exhibitor brochure

Join ProWine São Paulo and explore the new world

ProWine São Paulo covers Brazil and Latin America

Trade Visitors

Exhibitors

Exhibiting Countries

Figures from ProWine São Paulo 2025

PROFESSIONAL SERVICE

  • Benefit from our wealth of experience.
  • All services from a single source.
  • Help and advice with visa regulations.
  • Support of your trade fair appearance.

Expo Center Norte

Expo Center Norte was founded on November, 1993, with the aim of turning the north area of the city into a pole of fairs and congresses.

The modular Convention Center was designed to host up to 4,100 visitors simultaneously and is the largest in São Paulo.

In 2009, with the expansion of the pavilion area and the construction of the new Convention Center, the enterprise has become one of the most flexible and complete venues for holding events in Brazil. Today, even more modern, it places São Paulo at the same level of other first world cities for the conduction of fairs and congresses.

Expo Center Norte is part of the multiuse complex Cidade Center Norte, which also features Center Norte shopping mall, Lar Center and Novotel Center Norte, all of which are easy to access from the airports in the city.


Venue location:
Expo Center Norte
Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo

ProWine São Paulo:
Hall green


ProWine São Paulo admits trade visitors and professionals

Visitors’ Profile

  • 19% Beverage Importers and Exporters
  • 17% Retailers and wholesalers specializing in wines and spirits
  • 13% Bars, restaurants and hotels
  • 10% Distributers and Wholesalers
  • 9% Supermarkets and hypermarkets
  • 9% E-Commerce
  • 23% Others






Hierarchical profile:
Top management: 90%

Decision maturity:
Decision makers: 87%





Exhibitors’ Profile

  • Wine producers
  • Sparkling Wine producers
  • Spirits producers
  • Importers
  • Wine and Spirits Accessories
  • Services
  • Magazines

Prowine Sao Paulo is supported by

Logos of ProWine Sao Paulos partners
Icon Information

FURTHER INFORMATION

ProWine São Paulo Website

GET IN TOUCH WITH US

Contact for exhibitors: International

Messe Düsseldorf GmbH
Stockumer Kirchstraße 61
D-40474 Düsseldorf, Germany

ProWein Team

Phone: +49 211 4560 521

E-mail: ProWein@messe-duesseldorf.de

Contact for exhibitors: São Paulo

Emme Intermediações de Negócios LTDA
Alameda dos Maracatins, 1217 cj 701
04089-014 Sao Paulo, Brazil

Malu Sevieri

Phone:+55 11 2365-43

E-mail: malusevieri@emmebrasil.com.br

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