JAPAN’S ONLY PROFESSIONAL WINE & SPIRITS TRADE SHOW
Japan is a sophisticated and highly demanding market with a world-renowned food and beverage culture. Tokyo, with its exceptionally high concentration of Michelin-starred restaurants—more than 220 in total—offers the perfect setting for ProWine Tokyo, Japan’s only professional trade fair for wine and spirits.
With Japan’s rising demand for wine, sparkling wine and spirits, ProWine Tokyo connects international producers with key industry professionals, presenting a curated global selection alongside valuable market insights. The fair also serves as a platform for exchange, forums, and seminars highlighting global trends and developments in the wine and spirits sector. The FABEX trade fair provides the perfect setting for ProWine Tokyo. It takes place annually alongside a series of other trade fairs in the food and beverage sector.
ProWine Tokyo
15 - 17 April 2026
PROWEIN AS A STRONG PARTNER OF THE INTERNATIONAL INDUSTRY
“With ProWine Tokyo we help our customers become successfully established on this very dynamic market in Japan. Its growth potential is enormous especially thanks to the free trade agreement with the European Union that entered into force in February 2021. But we also see some important sales markets are currently declining and Japan is an attractive alternative for many producers. On account of the partnership with FABEX we are operating in a very appealing setting. All in all, we are very confident to create added value for the sector with ProWine Tokyo,” says Michael Degen, Executive Director at Messe Düsseldorf and Chairman of the Board Messe Düsseldorf Japan.
Tokyo Big Sight is the largest international exhibition center and the leading business stage in Japan. With its 16 exhibition halls and over 300 events it welcomes over 14 million visitors form all over the globe every year. The fairground provides high-quality equipment and hospitality and is therefore the perfect setting for the leading wine and spirits fair in Japan.
